Print Campaign

Xing Ying Ge Fruity Beer 'Beer Belly'
Art Direction (Grey)

The campaign launched Xing Ying Ge fruity beer into Wuhan. Light refreshing beer with a dash of fruity flavor, is the unique selling point in this niche segment of alcoholic beverages.

The tongue-in-cheek communication depicts a familiar physique of our target audience with a touch of fruit.

Translation:
Alcoholic Orange.
Alcoholic Pomelo.
Alcoholic Mango.