Print Campaign

Volkswagen New Beetle 'Shape'
Creative Direction / Art Direction (Grey)

A campaign to launch and create awareness for the New Beetle, and further to that, to enhance brand image and stimulate sales. In doing so, the communication should base on the umbrella VW brand values of 'appealing' and a differentiator of 'fascinating perfection'.

Copy: The New Beetle. Simply unforgettable.

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