Print Campaign

Saatchi & Saatchi Recruitment 'Heads'
Creative Direction / Art Direction (Saatchi & Saatchi)

Let's face it, Communication and Design universities in China are not the hot bed of brilliance, nor do the universities properly prepare the students for success in our industry. So if we are going to find new talent, we have to look in new places.

Targeted towards recent graduates or senior university students, we created a print campaign to remind them that it's time to put their head to better use.

Saatchi & Saatchi has always been, and always is, about ideas. Ideas that transform client's business, ideas that change the world.

It's time they look for us.

Translation: Put your head to better use.