Short Film

VW Touareg 'Passion'

Creative Direction / Art Direction (Grey)

A short film commissioned by VW China for Touareg, their top class premium SUV. It features Wang Shi, one of China's leading property magnate and billionaire. This is the story of how one man's passion in surpassing himself in life and constantly seek to make it better.

Touareg, for those with perpetual passion.

Copy: Without beginning, without end. Only perpetual passion.

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