TV Commercial

SanQuan 'Sweet Moment'

Film Direction

TangYuan is a kind of traditional Chinese dessert consumed mostly once a year during the Chinese Lantern Festival. Instead of the traditional fillings, SanQuan wanted to extend the consumption behavior by reposition the product as a modern dessert indulgence with the introduction of real fruit pulps filling.

The commercial shows the new concept of TangYuan and how one can indulge in the sweetness of it.

Signoff: Inspiring sweet moment. SanQuan Fruit TangYuan.

Behind The Scene