Brand Film

Mercedes-Benz After Sales ‘Transparent’ (Dir. Cut) Behind The Scene

Film Direction

As China became the largest automobile market in the world, the after sales service category expands accordingly. Authorized dealers and after sales service centers are mushrooming while dodgy service and repair outlets are competing against each other.

Mercedes-Benz wanted to streamline and effectively manage their after sales services, hence the relaunch of Star Emblem Maintenance Menu. It offers total transparency in their services that include standardized pricing, genuine spare parts and professional technicians.

This film depicts the mind's journey of our protagonist the moment he picks up the Star Emblem Maintenance Menu.

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