TV Commercial
HP 'Betterment'Visual & Artistic Direction (JQK Production)
As the global financial crisis takes hold on China's economy, eroding domestic and international demand, the government is hoping to boost consumption and help the crisis-hit IT industry by subsidizing computer purchases by rural households. The government launched a program by offering 13 percent subsidy to electronics buyers in rural areas to stimulate the economy as well as to boost rural development.
International brand like Hewlett-Packard is also eyeing the rural market with the company's entry to the county and township-level market. In line with the tone and manner of the global HP advertisement commercial, this tv spot depicts a Chinese farmer proudly demonstrating how the HP products did actually make a betterment to his livelihood in various ways.
Translation: HP Computer. International brand for a better livelihood.