Public Service Advertisement

CCTV 'Evolve' Behind The Scene

Film Direction

Due to China's rapid economic progress, the overall civic mind of the people needs to evolve as well. China Central Television (CCTV) developed a PSA campaign to instigate civilized behavior among the populous.

The campaign depicts various slice of life situations and poses a thought-provoking question to the viewers towards the end.

Signoff: Were you civil today?

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