Online Film

Adidas Chinese Women Volleyball 'Discovery'

Creative Direction / Art Direction (TBWA)

Volleyball seems to losing its glitters in China prior to the Beijing Olympic and was made worse when other grass-root games such as soccer and basketball is getting more popular among the youth.

The volleyball game, need to be given a fresh breath of air, and through means (and language) the youth can associate with. A series of internet virals were developed for the Chinese Women Volleyball team and through these amateur-like videos, we show how 2 teenagers discovered the excitement of game.

Copy: There's more to this game than you know.