Direct

WWF Global Warming 'Hot Water'
Creative Direction / Art Direction (Ogilvy & Mather)

WWF wanted to send a simple message to those with influence at the 2007 United Nations Climate Change Conference in Bali, Indonesia. But to be remembered the message had to have impact and be engaging. The concept of rising tides due to rising temperatures isn't some kind of outlandish threat but actual fact.

To give the dire situation its due, a cup was created using a special ceramic coating. As a hot beverage was poured in, the graphic of the world's land mass vanished under the rising sea, while the following poignant written message appeared: 'A global climate increase of just 2º will have irreversible, catastrophic effects'. The hope was that this Cup would place an exclamation point on much of what was being discussed in the Conference.

During the event, where 250 of these cups were given out to the most influential attendees, Nobel Peace laureate Al Gore said, "the Hot Water cup uniquely presents an everyday reminder of the perils presented by the climate crises."

Copy:
A global climate increase of just 2º will have irreversible, catastrophic effects.

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