Greenpeace Pollution Awareness 'Coal Globe'
Creative Direction / Art Direction (Ogilvy & Mather)
Greenpeace China needed a message with impact when they traveled to Poznan, Poland, site of the 2009 Poznan Climate Conference. Since China is now the world's second largest contributor to global warming, it was important for delegates to see there was serious pressure from NGOs to push for change.
As coal burning accounts for most of China's climate changing CO² emissions, and it was Christmas season, a snow globe that replaced snow with coal dust was produced and distributed.
Through continued pressure by Greenpeace and other groups the hope is real, meaningful goals will be agreed upon when the world meets in Copenhagen December 2009.
The weather outside is frightful.
No wonder. Coal supplies 70% of China's energy.