After more than a decade and having won over 50 creative awards, Michael decided to move onto the filmmaking scene as a writer/director with his directorial debut for Lenovo; a viral video campaign that was to be used in such markets as India, Russia, the Middle East, Eastern Europe, Turkey, South Africa, South East Asia, Hong Kong and Taiwan.
Since then, Michael has been making the truth appealing for brands such as Unilever, Mercedes-Benz, Citroën, IDO Jewelry, Johnson & Johnson, Foton Daimler, Samsung and Mengniu, just to name a few. He is the kind of collaborative thinker who's especially good at expanding on little thoughts and turning them into big ideas, with a strong and steady eye on making the work look and feel fresh.
His directorial debut short film ‘The Story of 90 Coins’ picked up more than 30 recognitions at international film festivals worldwide.
Michael's works have been featured in Shots, Trendwatching and Graphis magazine. He has judged at the New York Festivals International Advertising Awards and Ad Stars Festival.